SharkNinja doesn't look like most consumer electronics companies. It launches products at a pace that would overwhelm most media operations, competes against entrenched global giants with significantly larger budgets, and has somehow built one of the most recognized and culturally resonant brands in the category. The secret isn't the product. It's the media.
Dave Kersey joined SharkNinja to build a best-in-class global media center of excellence — one capable of maximizing the brand's tremendous growth across both mature and emerging markets simultaneously. In this fireside chat, Kersey sits down with Infillion's Matt Liebhaber to pull back the curtain on what that actually looks like: how you build a media strategy that scales with constant product innovation, how SharkNinja is unifying its global operations while doubling down on creators and influencer marketing, and how a challenger brand earns category leadership not through bigger budgets but through smarter, faster, more connected media decisions.
From performance to brand, from CTV to social, from global strategy to local activation — this is the conversation about what modern media leadership looks like when the pressure to perform never lets up.
